Seo Experts And Wannabees
It seems like everybody is willing to call themselves an seo expert these days. It’s just ridiculous if you ask me. I feel bad for small business owners who have no idea what seo even is and end up with someone they think is an expert. Only, of course to never have their websites achieve a ranking for a competitive term.
So this post is kind of a heads up, a warning to those who are looking to hire an seo company or seo expert to do your dirty work. I want to make sure that you don’t get scammed by these vermin who call themselves pro’s and experts when in fact they are just ignorant noobs looking to make some money.
Here’s the real truth, and bookmark this page because you wont get the straight truth anywhere else.
The truth is that the so called seo’s that offer search engine submission services are the chumps you need to stay away from. These are the same guys that talk about having good content for your website because they don’t really know what seo is all about. They repeat the propaganda that google puts out there. That’s it!
Look, search engines aren’t perfect. In fact they are a long way from being perfect and will probably never ever be perfect. Now, we know what the aim of a search engine is right? It is to deliver relevant results to the searcher. The search engines don’t want you to mess with their system of weighing the importance of a page or their ranking formula. They want marketers to go home for the day.
Good seo’s know what the quirks in the search engines are and exploit them to the fullest. They also know the search engines strong points and play to them just like the search engines would want. An seo expert knows the regular stuff and the tricky stuff. It’s the seo’s that don’t know much that fall back on the old “Content is King” bologna. Content is only part of the deal.
Since when is search engine optimization all about writing good content? That’s ridiculous! Like the search engine can tell good content from lousy content. How many times have you found exactly what you were looking for on page 18? I know I have many times. Can a search engine tell good poetry from bad poetry? No. That’s because search engines have no way to qualify content.
So all in all stay away from those seo’s who offer basically search engine submission, keyword lists, meta tags… Oh, let me stop their.
I can’t tell you how many times my clients have asked me how much it will cost to ‘do the meta tags’ LMAO!!! Poor suckers paid other seo’s top dollar just to put some keywords in the meta tags. Terrible.
Real seo takes work and skills. It’s not about producing a keyword list generated by software and telling the client he must create enough content to fit all these keywords in. “Make sure to write GREAT CONTENT!” ya right.
There are so many factors and things to analyze when starting an seo campaign. Anyway, my rant is over now. Contact a real seo expert massachusetts style.
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